I was intrigued yesterday at Entrepreneur Media's Accelerate Your Business event to hear Amy Cosper, Editor-in-Chief, say that her team is 100% virtual. I guess I assumed an organization like hers would have plush corporate offices and Friday donuts in the break room. But, she's not alone, according to the Society for Human Resource Management, as many as 46% of companies use virtual employees/consultants/long-term freelancers. According to Bloomberg, a big chunk of those virtual employees are in the business services sector, including management consulting and business-support services like marketing.
Although outsourcing and virtual employment have become mainstream in corporate America, not many small businesses truly understand the benefits of outsourcing. Yes, it saves money, but that’s not the only (or even the most important) reason to do it. While many small business owners consider outsourcing a solution for admin or untrained positions, outsourcing management roles is a real option and can provide a number of long-term benefits, some of which include:
- Time. Outsourcing allows you to focus on running your business while an expert handles areas of the business that need attention.
- Best practices. Consultants are experts in their industry and are dialed into current trends. Their impartial, independent view of your business can lead to real improvements and growth.
- Access to technology. Consultants invest in current technology, software, and equipment that they need to offer their services, allowing you to enjoy those benefits without the investment.
- Expertise. You started your business because you’re an expert at what you do, outsourcing allows you to employ other experts in areas where you lack skill or interest.
- Stress relief. Consultants have the skills, knowledge, time, resources, and competence to manage their area of specialty, giving you the confidence to focus on other things that are important to you.
- Growth. Outsourcing is an affordable, proven strategy for growing your business without letting it take over your life.
…and of course
- Cost savings. Consultants don’t require training, benefits, or physical space. In fact, an expert consultant can be retained for less than the cost of administrative staff – offering you professional management expertise at a significant savings.
Smart Fish Marketing’s Virtual Marketing Director service was designed to offer these and many more benefits to the small business owner. Call or email us today to find out more about how you can enjoy expert, professional management of your marketing for less than the cost of a receptionist.
