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| Smart Fish Marketing's new logo. We think it's quite snazzy. Let us know what you think in the comments section. |
When a multi-national corporation makes even minor modifications
to their logo, it’s big news in the business world. Remember the hype around Uber’s new logo
design? Or the tweaks to Google’s logo
type? There’s a reason for that. A logo is your business’ public face, and it
creates the first impression people have of how reliable and professional you
are.
How do you know if your logo is creating the right
impression? Here are 5
reasons it’s time
to give your logo a new look :- It doesn’t adapt to current uses. If your logo was designed 15 years ago, it might not work well in today’s digital world. How does your logo look on your website or on social media platforms like Facebook and Twitter? A good logo can be sized up or down, looks good in black and white, makes an appealing button for a mobile app, and can be translated into an icon design. If your logo can’t handle these challenges, it might be time for an update.
- It doesn’t represent your current business. Businesses evolve and it’s not uncommon for small business owners and entrepreneurs to start out with one product or service, then grow and diversify into new and different areas. Or maybe you’ve undergone significant changes in your organization or an acquisition. If your logo doesn’t represent your current service offering, it’s time to rebrand.
- It isn’t designed well. If you’re like a lot of small business owners and entrepreneurs, maybe you thought you could design your own logo. Or, maybe you didn’t have the financial ability to hire a professional designer. Whatever the reason, you surely know by now that crafting a well-thought-out brand image is crucial to creating recognition in the marketplace. If you’re not receiving compliments on your logo, it’s probably time to let a professional step in and design something new.
- It doesn’t match up to your website and marketing materials. Now that you do have resources to invest in marketing, you’ve stepped up your game with a professional web design and marketing materials. If your logo doesn’t look like it belongs on your promotional materials, or (worse) if it’s detracting from their design appeal, it’s definitely time for a logo refresh.
- You just don’t like it. Period. If you don’t fancy your logo, it’s time to hire a professional designer to help craft one you will love. This is a great time to put some real thought and planning into the development of a new look. How do you want people to feel about your business when they see your logo? What should the personality of your logo be? What services and products should it reflect? What promise is it communicating to your audience? Be forward-thinking. After all, logos are aspirational – capturing not only where your business is today, but where you want it to go in the future.
Since we always take our own advice, we recently introduced
a new logo for Smart Fish Marketing. Why
did we decide it was time? To be honest,
we were somewhere between #2 and #5. Let us know what you think in the comments section.
How did your logo score?
If you’re not a 5 out of 5, give us a call to help craft a new look for
your business.
